Take the time to plan where you will prospect. This takes two major obstacles out of the way:
#1 - Not knowing where to go
#2 - Wasting time looking for the "perfect" spot
Too many reps get in their car and spend way too much time looking for the perfect group of businesses calling their name. It is much better if you are always observing as you drive from appointment to appointment. Or, if you are new, you may actually plan time - separate from prospecting time - to go looking.
"Know before you go" - plan ahead, the night before, where you will prospect the next day. Then you don't have to spend your valuable finding time finding a place to prospect, you'll spend it finding new customers!
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